The Global Institute for Novel Nicotine (GINN) is excited to announce a strategic partnership with Quartz Business Media (QBM), an award-winning organizer of B2B exhibitions and conferences, and a publisher of market-leading magazines and directories. This collaboration will see GINN become an Official Partner of QBM’s World Tobacco event series, commencing in June 2024. Together, GINN and QBM will leverage their combined expertise and global reach to support and enhance the tobacco and nicotine industry through a series of prestigious live events, digital content solutions, and publications.

Under this partnership, GINN will play a pivotal role in curating and hosting seminars, webinars, and panel discussions on topics relevant to the oral nicotine and novel nicotine sectors. In addition, GINN and QBM will work together to deliver the annual GINN event, with GINN also becoming an active participant at the World Tobacco Conference in Dubai at Tab Expo 2025, enhancing the value and impact of these gatherings for industry stakeholders worldwide.

Shem Baldeosingh, Director of GINN, said:

"This partnership with Quartz Business Media allows us to utilize QBM’s extensive communication platforms to host a variety of educational events and discussions around oral and novel nicotine.

“Our aim is to dispel myths and raise awareness about the facts, uses, and benefits of these nicotine products, providing a more informed perspective to industry professionals, regulators, and consumers alike."

Tony Crinion, Managing Director of QBM, added:

"We are thrilled to partner with GINN and their team, whose expertise and dedication to the nicotine sector will undoubtedly enrich our event series.

“By working together, we aim to create more comprehensive and insightful experiences for our attendees, fostering greater understanding and innovation within the industry."

ENDS

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About GINN:

The Global Institute for Novel Nicotine (GINN) is dedicated to positioning itself as the industry's primary advocate for non-vaping reduced-risk products. While vapes have established representation, GINN focuses on emerging reduced-risk products like nicotine pouches and heat-not-burn. As a membership-based association, GINN engages with stakeholders globally, and we ensure an evidence-based and science-led approach is at the heart of all that it does.

About QBM:

Quartz Business Media (QBM) is a leading organizer of B2B exhibitions, conferences, and digital events, as well as a publisher of market-leading magazines and directories. With a global reach, QBM specializes in delivering high-quality events and content solutions for various industries, including the tobacco and nicotine sectors. Known for conceptualizing and launching the world’s largest vape show, QBM continues to support industry advancement through prestigious live events and innovative digital platforms.