About GINN

Changing the Narrative

The Global Institute for Novel Nicotine (GINN) is the leading industry voice for novel nicotine products. We advocate for and champion pouches, heated tobacco, and other emerging reduced-risk products (RRPs) on behalf of our members.

A New Voice for Nicotine

Membership-Based Association

Our focus is on effectively engaging with and communicating to stakeholders globally, ensuring an evidence-based and science-led approach in all our efforts to protect and expand the category.

Global Advocacy

GINN plays a crucial role in advocating for novel nicotine products on a global scale, addressing regulatory challenges, and promoting innovation and research.

Setting the Standard

GINN is committed to setting the highest standards for regulatory compliance, youth access prevention, responsible marketing, and product quality among its members to ensure industry integrity and consumer safety.

Research and Innovation

We foster innovation and support research that demonstrates the benefits and safety of novel nicotine products.

Public Health Impact

We are dedicated to communicating the public health benefits of switching from combustible tobacco to RRPs, aiming to improve overall health outcomes.

Leading the Way

Science and Standards Committee

At the heart of GINN’s approach is our Science and Standards Committee (SSC). Chaired by an industry expert in toxicology and comprised of leading regulatory and scientific professionals familiar with nicotine, this committee is dedicated to developing detailed regulatory recommendations for the sector.

Find out more about the SSC

Core Principles

GINN has established a set of core principles that all members must adhere to. This code of conduct encompass critical areas such as youth access prevention, responsible product marketing and naming conventions, flavours, and environmental sustainability. By setting and enforcing these high standards, we ensure that our members lead the industry with integrity and responsibility.

Take a look at our core principles

Evidence-Based Advocacy

GINN leverages its relationships with legislators and policymakers across the UK, the European Union, and North America to expand the voice of novel and emerging nicotine products within the RRP category. Our advocacy is firmly rooted in scientific research and data, ensuring that our positions and recommendations are credible and compelling.

Advancing Understanding

GINN is committed to advancing the understanding of novel nicotine products through rigorous research. We support independent reviews and further studies into the roles these products play in smoking cessation and harm reduction. By championing innovation, we aim to continuously improve product safety and consumer satisfaction.

Industry Events and Advocacy

Throughout the year, GINN actively participates in industry conferences, trade shows, scientific and health symposiums, and other relevant events, as well as organising its own conferences and webinars. These platforms allow us to advocate publicly for novel and emerging nicotine products, ensuring that our message reaches a wide audience of stakeholders and decision-makers.

Meet the GINN Team

Shem Baldeosingh

Director

GINN is led by Shem Baldeosingh who has eight years’ experience across the nicotine industry in senior leadership positions, as well as considerable experience working for Commonwealth and national governments.

David Roach Consulting

Secretariat

GINN's secretariat is provided by David Roach Consulting, a London-based communications and public affairs agency with extensive experience working with global nicotine clients and trade associations.

Interested in becoming a member?

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