The Global Institute for Novel Nicotine (GINN) is proud to welcome ARAC (Applied Research and Analysis Company LLC) as its newest member. Renowned for its expertise in social and behavioural sciences, ARAC specialises in data-driven research and analysis, providing customised solutions to manufacturers, public health advocates, regulatory agencies, and industry consultants globally. Their comprehensive services include surveys, interviews, focus groups, label development, usability studies, and clinical behavioural studies, all aimed at advancing tobacco harm reduction.
ARAC’s membership aligns perfectly with GINN’s mission to promote evidence-based, science-led approaches to novel nicotine products. By joining with GINN, ARAC will play a pivotal role in supporting regulatory discussions and shaping industry standards. Its extensive background in regulatory science and consumer behaviour will support the development of safer nicotine products and foster trust among consumers and regulators.
Dr. Jessica Zdinak, ARAC’s Chief Research Officer, will join GINN’s Science and Standards Committee (SSC), further strengthening collective efforts to drive responsibility within the sector. Dr. Zdinak brings over 20 years of experience in behavioural science and regulatory research, and her insights will be invaluable as GINN and ARAC work together to advance scientific and regulatory standards.
Dr Jessica Zdinak, Chief Research Officer of ARAC, said:
“We are delighted to join GINN and contribute our expertise to its important work. At ARAC, we are dedicated to leveraging rigorous, data-driven research to understand nicotine use behaviours and develop effective harm-reduction strategies.
“Joining GINN’s Science and Standards Committee offers a unique platform to work with industry leaders, develop benchmarks for industry standards, and promote greater responsibility among companies operating in the sector.”
Shem Baldeosingh, Director of GINN, added:
“Dr Zdinak’s depth of knowledge in behavioural science and robust research methodologies will significantly enhance our efforts to develop high industry standards, and we are delighted that she will be supporting the work of our Science and Standards Committee to do this.
“We are equally pleased to welcome ARAC itself as a member of GINN. ARAC’s commitment to data-driven research and evidence-based practices will be instrumental in advancing our shared goals of promoting safer nicotine products and enhancing public health.”
ENDS
Notes to Editors:
For more information or journalist queries, please contact Tommy Gilchrist on +44 (0)7388110679 or via [email protected].
About GINN:
The Global Institute for Novel Nicotine (GINN) is dedicated to positioning itself as the industry's primary advocate for non-vaping reduced-risk products. While vapes have established representation, GINN focuses on emerging reduced-risk products like nicotine pouches and heat-not-burn. As a membership-based association, GINN engages with stakeholders globally, and has an evidence-based and science-led approach at the heart of all that it does.
About ARAC:
ARAC (Applied Research and Analysis Company LLC) specialises in social and behavioural sciences research, focusing on tobacco harm reduction. With over 20 years of experience, ARAC provides customised research solutions including surveys, interviews, focus groups, and clinical behavioural studies. Its expertise spans psychology, statistics, and regulatory sciences, making it a trusted partner for manufacturers, public health advocates, regulatory agencies, and industry consultants globally. ARAC’s data-driven approach ensures rigorous, evidence-based insights to support innovation and regulatory compliance in the nicotine industry.
