The Global Institute for Novel Nicotine (GINN) is delighted to announce that Phoenix 2 Retail has joined as a founding member. Phoenix 2 Retail, a leading supplier of vaping and alternative nicotine products, brings to GINN its extensive expertise and commitment to providing adult consumers with an informed choice of reduced-risk products.

Known for its dedication to responsible supply chains, youth access position and regulatory testing, Phoenix 2 Retail will support GINN's mission to improve standards across the novel nicotine sector and advocate for evidence-led regulatory frameworks around the world to help adult smokers transition to less harmful nicotine alternatives.

Chris Kelly, Founder and Chief Executive of Phoenix 2 Retail, said:

"Harm reduction is at the heart of everything we do at Phoenix 2 Retail, and we are pleased to see GINN establishing itself as the voice for responsible companies in the sector.

“At a time when reduced-risk nicotine products are supporting an increasing number of adult smokers to make the switch away from combustible cigarettes, whilst misinformation about these products is on the rise, we are delighted to join GINN as one of their founding members to not only help develop responsible regulatory frameworks for the sector but also to ensure consumers have access to science-based resources around the products they choose.”

Shem Baldeosingh, Director of GINN, added:

"The GINN family continues to grow and with Phoenix 2 Retail, as one of our founding members and a vibrant pillar of the UK retail sector, we are poised to deliver an exciting work plan together. Over the last few weeks, I have been discussing with the management team, Phoenix 2 Retail’s commitment to preventing youth access to nicotine, supporting adult smokers to move to less harmful products, and advancing standards across the industry as these are matters which align with GINN’s own goals to be the responsible voice for the novel nicotine sector.

“Together we can ensure that adult consumers have access to a variety of reduced-risk products and work towards developing a more informed regulatory landscape. Their membership is a win for both the industry and consumers, as we strive to create a more responsible novel nicotine market."

ENDS

Notes to Editors:

For more information or journalist queries, please contact Tommy Gilchrist on +44 (0)7388110679 or via [email protected].

About GINN:

The Global Institute for Novel Nicotine (GINN) is dedicated to positioning itself as the industry's primary advocate for non-vaping reduced-risk products. While vapes have established representation, GINN focuses on emerging reduced-risk products like nicotine pouches and heat-not-burn. As a membership-based association, GINN engages with stakeholders globally, and has an evidence-based and science-led approach at the heart of all that it does.

About Phoenix 2 Retail:

Phoenix 2 Retail, is a leading supplier of vaping and alternative nicotine products, bringing to GINN its extensive expertise and commitment to providing adult consumers with an informed choice of reduced-risk products. Known for its dedication to responsible supply chain, youth access position and regulatory testing Phoenix 2 Retail are positioned as a leader of the category